The N.C. Soybean Producers Association has developed a new logo to replace the trifoliate leaf logo that has been in place for many years. The logo debuted last Sat., Sept. 9 at the Ag Day at the N.C. State vs. Marshall football game, and members will see it shortly in their mailbox, as there is an article announcing the new logo in the Sept. issue of the Soybean Scene newsletter that is arriving now.
The logo takes the plant icon with which members are familiar and modernizes its use with new colors and a filled-in leaf. The change moves the association forward in building a distinct, consistent brand. In addition, the logo will have a version that incorporates the checkoff “check” to help communicate all the work that is funded by the checkoff and the value it provides.
“We are excited to share the new logo of the North Carolina Soybean Producers Association,” said John Fleming, president of the NCSPA. “The board felt the time was right to update our presence as a visible sign of the new direction the association is taking to enhance its research and communications programs.”
While the association’s new communications and promotional items will utilize the new logo from this point forward, it will be integrated on existing pieces over time and as materials need to be replaced.