U.S. soy has grown significantly since the formation of the checkoff in 1991. The value of the U.S. crop has grown from $11 billion then to almost quadruple that in 2014 at $40 billion. The increase has been fueled by an increase in demand, due in part to the efforts of the checkoff to create and expand markets.
Learn more about the ways in which the checkoff builds demand in THIS ARTICLE from USB.