The Checkoff invests in developing new products to increase demand for U.S. soy. Those products have paid big dividends in recent years with the release of many new products, including household products such as adhesive for kitchen cabinetry, soaps and shampoos within the last year alone. Also commercialized recently were some products that bring the use of soy back to the farm through Bridgestone® tires, Raptor® tractor belts and John Deere® tractors.
For many consumers, soy is seen as renewable and American-made, providing the sustainability they value. To learn more, read THIS ARTICLE.